About Me
Karen Jackie has been working in the web space for almost a decade, beginning as manager and chief architect of Timex Corporation's first e-commerce web site timex.com (launched in 1997).
An award-winning project director and account manager for two Connecticut-based web companies, I provide effective content architecture, copywriting, site production, and marketing for web sites and blogs. I also write copy for collateral including brochures, newsletters, and postcard campaigns.
My latest passion is blog writing and development and I have been working on creating ContentRobot, a startup company that helps corporations to develop blogs that connect them with their customers in a new way.
Posted in About Me read more
Submitted by karen on Wed, 2005-08-03 17:22.
Last year I made a concerted effort to build a freelance career. I've been lucky to do some blogging, freelance writing, web information architecture, and other miscellaneous projects. And it's been fun, but welcome 2006!
This year, I resolve to:
What can KJ do for your web, blog, and print projects? Among the many creative and techical tasks she has performed include:
- Strategy: Develop short-term and long-term strategic objectives, determine how technology can help reach goals, provide planning and analysis, devise cost requirements, and create information architecture. Craft proposals that outline project scope and needs.
- Information Architecture: Design effective online user experiences by developing intuitive information architecture, creating compelling copy and enticing callouts for easy travel throughout web sites.
- Writing and Creative: Write and edit vivid content for web sites, blogs, advertising efforts and collateral to cohesively tell the company story, detail products and services, provide education, and enhance overall marketing campaigns. Determine imagery needs and select suitable graphics and design elements.
- Project Management: Devise project scope, direct project teams, and manage milestones to ensure that projects are completed on time and within budget.
- Leadership: Provide management and direction for design, technology, consulting, and management teams to ensure that web initiatives are met. A hands-on manager, motivator, and mentor for diverse teams.
- Marketing: Plan, create, and execute diverse advertising and branding campaigns using tools such as effective meta tags, search engine optimization, direct e-mail, blogging, magazine and newspaper ads, and postcard campaigns.
- Technology: HTML, JavaScript, and CSS coding. Define infrastructure requirements, research, recommend, design, and implement hardware and software environments for a variety of web projects, including e-commerce, community, and portal solutions.
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Submitted by karen on Sat, 2005-09-03 18:50.
KJ has extensive experience (over 10 years) with web sites, portals, e-commerce, and blogs in a variety of industries. Some of my favorite projects include:
Amenta/Emma Architects – This award-winning flash-based site always had alot of backend goodies that allowed this firm to update their own projects complete with multiple photos.
Bazaarvoice – We redesigned this blog, added functionality, and trained authors how to blog.
Better Bedding – This site was recognized by the Better Business Bureau for the most consumer friendly web site of 2004. Also, a great exercise in user-focused content architecture.
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Submitted by karen on Fri, 2005-09-02 13:59.
